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Pockets Menswear is celebrating its 40th anniversary in style—with a portrait campaign called “Dressing the Dallas Man,” highlighting 11 influencers and tastemakers in the worlds of business, fashion, food, arts and philanthropy.

In 1974, David Smith and his wife Margaret remodeled a small open space in the Willow Creek Barber Shop in Dallas. From humble beginnings, with David as salesman and Margaret as tailor, Pockets began to take shape, moving to Highland Park Village and now The Plaza at Preston Center with new owners Andy Weil and Doug Duckworth. For 40 years, Pockets Menswear has stayed true to the notion of combining great product with exceptional personal service.

Upon celebrating their 40-year anniversary, Pockets honored the men who have shaped and continue to shape the Dallas community. Each influencer, from Charlie Price to Steve Wrubel, was dressed to express their individual style in Pocket’s 40th anniversary campaign, Dressing The Dallas Man. Inspired by their everyday surroundings, each tastemaker was photographed in a space that reflects a sense of personal style.


Scoot McNairy,

Watch for this down-to-earth Dallas native (born as John) in the forthcoming “Gone Girl” or see him in “Non-Stop,” “12 Years a Slave,” “Touchy Feely,” “Argo” and more.


DeMarcus Ware, Professional football player,
Former Dallas Cowboys defensive end.

As one of the most dominating defensive players in the National Football League, DeMarcus Ware is unstoppable on and off the field.


David Smith, Founder, Pockets Menswear

This leader of Dallas men’s style is passing the baton to new owners Andy Weil and Doug Duckworth, for another 40 years of menswear dominance.

Charlie Price,
Owner, Hair By Charlie

This dashing trendsetter bestows cuts and styles at his namesake Design District salon.


Jason Needleman, President and CEO, Peacock Alley

Peacock Alley is the first and last in luxurious, indulgent bedding and bath outfitting, and with Jason Needleman at the helm, the company is soaring to new, extravagant heights.


David Goltl, Studio Proprietor, Design Within Reach

He’s the face of Dallas’ beloved Design Within Reach, and an enviable style-connoisseur to boot.


Steve Wrubel, Photographer

The Dallas-based photographer has been present for many residents’ biggest life moments, and does it all with signature style and lively personality.


Julian Barsotti, Chef, Owner of Nonna and Carbone’s
Fine Food and Wine

In addition to crafting sophisticated Italian fare for two of the most renowned restaurants in Dallas and beyond, Julian Barsotti dabbles in the fine art of style.


Matt Alexander, Founder and CEO of Need

With a long history in the world of digital media, Matt Alexander launched the website Need ( to give men carefully curated, monthly wardrobes designed with style and versatility in mind.


Chad Houser, Chef, Co-Founder and Executive
Director of Café Momentum

Not only does Chad Houser feed hungry patrons with sublime sustenance, but he’s also serving the greater needs of the community by equipping at-risk youth with real-world training and job skills through Café Momentum.


Keith Conlon, Dallas-based Realtor

A fourth-generation Texan, Keith Conlon loves Dallas and loves making newcomers and residents alike feel right at home.